WARD VILLAGE

Media Relations

THE CHALLENGE
  • Murphy O’Brien has represented Ward Village, The Howard Hughes Corporation’s acclaimed 60-acre master-planned community in Honolulu, since 2014. The team has been instrumental in promoting the wide-range of residential real estate offerings with the launch of several new towers to help drive qualified leads and support sales efforts. The team has also been tasked to position Ward Village not only as one of the hottest neighborhoods in city, but as a destination appealing to national and international travelers.

THE STRATEGY
  • Create anticipation for the sales launch of each tower to drive qualified leads

  • Secure top-tier media interviews to showcase the architects and designers and the expertise of the development team behind Ward Village

  • Craft compelling story angles and messaging to promote all aspects of the neighborhood, including residential, retail and lifestyle opportunities

  • Collaborate with the Oahu Visitors’ Bureau to showcase Ward Village as a destination

  • Identify and pursue award opportunities in real estate and travel categories to increase visibility for Ward Village

RESULTS
  • Murphy O’Brien has secured placements in a number of top-tier national and regional publications including national broadcast segments on ABC News’ and CNBC, along with coverage in Wall Street Journal, The Hollywood Reporter, Robb Report, Financial Times, etc. Ward Village is named “Best-Planned Community in the United States” by Architectural Digest, "Master Planned Community of the Year" by The National Association of Home Builders, among other accolades

 

MURPHY O’BRIEN

11444 W. Olympic Blvd., Suite 600

Los Angeles, CA 90064

(310) 453-2539

16 Vestry Street, Fl. 2 

New York, NY 10013

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