TURTLE BAY RESORT

#TURTLEBABE Contest

RESULTS

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• In one month, MO secured the following:

• Grew following by 2,559 fans during the #TurtleBabe contest

• Received 504 contest entries for the #TurtleBabe contest

• Garnered 1,505 website clicks via Facebook ads during the contest

• Facebook ads for #TurtleBabe reached an audience of 41,466

• Garnered 327 emails via Offerpop. 64.8% of people who entered the contest signed up to receive emails from Turtle Bay Resort

• Facebook +4.7% fan increase; Fan Growth: 2,562 | Total Fans: 56,763

• Instagram +8.1% fan increase; Fan Growth: 1,535 | Total Fans: 20,461

• Twitter: +3.6% fan increase; Fan Growth: 400 | Total Fans: 11,605

• Facebook Marketplace Ads & Promoted Posts: $248.43 spent | Website clicks: 1,505 | Cost-Per-Website Click: $0.17