Opening Your Doors with Murphy O'Brien
Comprehensive communications strategies to support hotel and resort openings and reopenings
Murphy O’Brien opened the first new luxury hotel in Italy’s Lake Como in 100 years, while also launching the Sereno Hotels brand. The meticulously crafted strategy resulted in spectacular top-tier coverage, including a Bloomberg.com article on opening day that went directly to trader terminals, and helped drive immediate bookings for the property. Murphy O’Brien snagged two industry awards for this campaign including a 2018 Silver Bulldog Reporter Media Award for “New Opening/Launch-PR Campaign” and a 2018 Platinum Hermes Creative Award for “Publicity Campaign”.
Hotel Californian in Santa Barbara hired Murphy O’Brien just before their grand opening to support their exclusive VIP event. We exceeded their expectations and continue to put heads in beds with top-tier media and influencer coverage throughout the year – even amidst the opening of a new competitor.
ADDITIONAL OPENINGS WE'VE SUPPORTED
You Should Know
Murphy O'Brien launched and reopened 10 properties in 2018
Engaging a communications agency several months prior to opening or reopening your property is recommended to ensure early coverage in top publications, helping to put heads in beds on day one
Travelers increasingly rely on social media and influencers to guide their future excursions, up to 30% of U.S. travelers according to MDG Advertising