The Golden Globes

OBJECTIVE
  • Increase reach of content surrounding the Golden Globes while coining The Beverly Hilton as the #HomeOfTheGlobes

  • Grow Beverly Hilton following across Instagram, Twitter and Facebook

  • Reach like-minded audiences through influencer cross-promotions

EXECUTION

  • Week-long teaser campaign leading up to the Golden Globes

  • Cross-promotions between celebrities, Instagram influencers and the Golden Globes

  • Generate content focused on the role of The Beverly Hilton at the Golden Globes

  • Live posting from the red carpet and award show