THE BEVERLY HILTON

The Golden Globes

OBJECTIVE

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• Increase reach of content surrounding the Golden Globes while coining The Beverly Hilton as the #HomeOfTheGlobes

• Grow Beverly Hilton following across Instagram, Twitter and Facebook

• Reach like-minded audiences through influencer cross-promotions

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EXECUTION

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• Week-long teaser campaign leading up to the Golden Globes

• Cross-promotions between celebrities, Instagram influencers and the Golden Globes

• Generate content focused on the role of The Beverly Hilton at the Golden Globes

• Live posting from the red carpet and award show