The Golden Globes
OBJECTIVE
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Increase reach of content surrounding the Golden Globes while coining The Beverly Hilton as the #HomeOfTheGlobes
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Grow Beverly Hilton following across Instagram, Twitter and Facebook
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Reach like-minded audiences through influencer cross-promotions
EXECUTION
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Week-long teaser campaign leading up to the Golden Globes
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Cross-promotions between celebrities, Instagram influencers and the Golden Globes
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Generate content focused on the role of The Beverly Hilton at the Golden Globes
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Live posting from the red carpet and award show
