The Beverly Hilton
CASE STUDY
THE GOLDEN GLOBES — CASE STUDY
Objective
— Increase reach of content surrounding the Golden Globes while coining
The Beverly Hilton as the #HomeOfTheGlobes
— Grow Beverly Hilton following across Instagram, Twitter and Facebook
— Reach like-minded audiences through influencer cross-promotions
Execution
— Week-long teaser campaign leading up to the Golden Globes
— Cross-promotions between celebrities, Instagram influencers and the Golden Globes
— Generate content focused on the role of The Beverly Hilton at the Golden Globes
— Live posting from the red carpet and award show
Results
— #BeverlyHilton #HomeOfTheGlobes garnered: 24 million impressions
— In one week, grew fanbase by: 2 thousand followers
— Instagram Influencers, including Reese Witherspoon, Catherine Zeta-Jones and blogger Chiara Ferrangi taged client, reaching 5 million users gaining: 130K likes
— Acquired celebrity Instagram followers including: Beyoncé, Emma Watson, Kate Bosworth, Pharell Williams, Gwen Stefani and Mark Ruffalo
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