Case Study

The Beverly Hilton

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THE GOLDEN GLOBES

Objective

Increase reach of content surrounding the Golden Globes while coining
The Beverly Hilton as the #HomeOfTheGlobes


—  Grow Beverly Hilton following across Instagram, Twitter and Facebook

 
Reach like-minded audiences through influencer cross-promotions

Execution

— Week-long teaser campaign leading up to the Golden Globes

  — Cross-promotions between celebrities, Instagram influencers and the Golden Globes

  — Generate content focused on the role of The Beverly Hilton at the Golden Globes

  — Live posting from the red carpet and award show

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Results

#BeverlyHilton #HomeOfTheGlobes garnered: 24 million impressions

In one week, grew fanbase by: 2 thousand followers

Instagram Influencers, including Reese Witherspoon, Catherine Zeta-Jones and blogger Chiara Ferrangi taged client, reaching 5 million users gaining: 130K likes

Acquired celebrity Instagram followers including: Beyoncé, Emma Watson, Kate Bosworth, Pharell Williams, Gwen Stefani and Mark Ruffalo

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