Shutters on The Beach
CASE STUDY
BRAND PARTNERSHIPS — CASE STUDY
Objective
Maintain relevancy for the iconic Shutters hotel in LA while preserving its reputation as a luxury destination for locals and international jetsetters with discerning style
Launch a strategic series of partnerships that align Shutters’ coastal spirit and reinforce its position as the discerning authority in travel, culinary and beach style
Execution
Executed a campaign focusing on thoughtful collaborations and seasonal events with like-minded companies. Recent partnerships included Le Siren use at Shutters: hosted Italy’s Le Siren use hotel for an exclusive week-long celebration of coastal cuisine and style; executed a preview media lunch; maximized taste maker and media relationships to create buzz
Clare Vivier x Shutters: facilitated Shutters’ third installment of their designer beach bag series with an exclusive co-branded tote with designer Clare Vivier that emphasized Shutters’ quintessential beach lifestyle; included a launch event with A-list fashion and lifestyle media, online bag giveaway and taste maker gifting
Results
— Sample of coverage garnered: The New York Times, The Los Angeles Times, Travel + Leisure, Angeleno, Departures.com, RobbReport.com, Lonny.com, CNTraveler.com, Virtuoso Life, WhoWhatWear.com, WWD
— Le Sirenuse at Shutters culinary event and the pop-up boutique sold out
— Clare Vivier bag sold out
