Brand Partnerships

OBJECTIVE
  • Maintain relevancy for the iconic Shutters hotel in LA while preserving its reputation as a luxury destination for locals and international jetsetters with discerning style

  • Launch a strategic series of partnerships that align Shutters’ coastal spirit and reinforce its position as the discerning authority in travel, culinary and beach style

EXECUTION
  • Executed a campaign focusing on thoughtful collaborations and seasonal events with like-minded companies. Recent partnerships included Le Sirenuse at Shutters: hosted Italy’s Le Sirenuse hotel for an exclusive week-long celebration of coastal cuisine and style; executed a preview media lunch; maximized tastemaker and media relationships to create buzz

  • Clare Vivier x Shutters: facilitated Shutters’ third installment of their designer beach bag series with an exclusive co-branded tote with designer Clare Vivier that emphasized Shutters’ quintessential beach lifestyle; included a launch event with A-list fashion and lifestyle media, online bag giveaway and tastemaker gifting

RESULTS

  • Sample of coverage garnered: The New York Times, The Los Angeles Times, Travel + Leisure, Angeleno, Departures.com, RobbReport.com, Lonny.com, CNTraveler.com, Virtuoso Life, WhoWhatWear.com, WWD

  • Le Sirenuse at Shutters culinary event and the
    pop-up boutique sold out

  • Clare Vivier bag sold out

MURPHY O’BRIEN

11444 W. Olympic Blvd., Suite 600

Los Angeles, CA 90064

(310) 453-2539

16 Vestry Street, Fl. 2 

New York, NY 10013

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