SHUTTERS ON THE BEACH

Brand Partnerships

OBJECTIVE

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• Maintain relevancy for the iconic Shutters hotel in LA while preserving its reputation as a luxury destination for locals and international jetsetters with discerning style

• Launch a strategic series of partnerships that align Shutters’ coastal spirit and reinforce its position as the discerning authority in travel, culinary and beach style

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EXECUTION

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• Executed a campaign focusing on thoughtful collaborations and seasonal events with like-minded companies. Recent partnerships included Le Sirenuse at Shutters: hosted Italy’s Le Sirenuse hotel for an exclusive week-long celebration of coastal cuisine and style; executed a preview media lunch; maximized tastemaker and media relationships to create buzz

• Clare Vivier x Shutters: facilitated Shutters’ third installment of their designer beach bag series with an exclusive co-branded tote with designer Clare Vivier that emphasized Shutters’ quintessential beach lifestyle; included a launch event with A-list fashion and lifestyle media, online bag giveaway and tastemaker gifting

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RESULTS

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• Sample of coverage garnered: The New York Times, The Los Angeles Times, Travel + Leisure, Angeleno, Departures.com, RobbReport.com, Lonny.com, CNTraveler.com, Virtuoso Life, WhoWhatWear.com, WWD

• Le Sirenuse at Shutters culinary event and the
  pop-up boutique sold out

• Clare Vivier bag sold out