SHA Masters of Longevity
CASE STUDY
Expanding the Boundaries of Health and Hospitality
SHA SPAIN + SHA MEXICO OPENING
Media Engagement & Press Trips
SHA, a pioneering health and wellness clinic, has redefined luxury wellness, blending cutting-edge medical science with holistic well-being to create a transformative health experience. As SHA expands its footprint with the opening of SHA Mexico, our strategic communications efforts have amplified its global presence, positioning the brand as a leader in the wellness hospitality space.
With a focus on high-impact media engagement, tastemaker collaborations, and strategic partnerships, we have ensured SHA remains at the forefront of the industry, driving awareness and securing top-tier editorial features, influential social engagement, and premium industry recognition.
Through targeted media outreach and immersive experiences, we secured impactful coverage in top-tier travel, luxury, and lifestyle publications, reinforcing SHA’s position as a wellness pioneer. Here’s a highlight:
Press Impact
SHA Mexico:
211 media placements
9.49B+ total reach
SHA Spain:
80 media placements
4.09B+ total reach
Total PR Value: $307M+
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SHA Mexico Key Journalists Hosted: Jesse Ashlock (Condé Nast Traveler), Hannah Selinger (Travel + Leisure), Elise Taylor (Vogue), April Long (Town & Country), Mark Ellwood (Robb Report)Influential Tastemakers: Catt Sadler, Kelly Gores, Andrea Minski, Mara Hoffman, Liana Levi
SHA Spain Key Journalists Hosted: Rana Good (Forbes, Observer), Alev Aktar (New York Post)Influential Tastemakers: Marina Larroudé, Indre Rockefeller, Andy Krantz
Strategic Roadshows & Industry Influence
Murphy O’Brien strategically orchestrated SHA’s presence in key media hubs/ target markets, strengthening relationships with top editors, industry leaders, and influential tastemakers to secure high-profile coverage and lasting brand affinity.
2024 Roadshows: Murphy O’Brien Murphy O’Brien curated and led exclusive media meetings in:
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New York, Miami, Dallas, and Los Angeles connecting SHA with editors from Vanity Fair, Travel + Leisure, Condé Nast Traveler, Oprah Daily, and W Magazine.
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Strategic tastemaker and partner meetings engaging influential voices such as Mara Hoffman, Amanda Kloots, goop’s Senior Director of Strategic Partnerships & Marketing, Leilani Houston (CAA), Dr. Jonathan Leary (Founder & CEO, Remedy Place), and Michelle Gamble (Global Wellness Institute).
Opening Tactics & Thought Leadership
Murphy O’Brien executed the strategic introduction of SHA Mexico, the brand’s first property in North America, through a highly curated PR campaign. The New York City media roadshow sparked early buzz among luxury travel and wellness media, securing a coveted exclusive with Robb Report and a high-profile opening day feature in Condé Nast Traveler.
The core of our strategy centered on bespoke, individually tailored media visits, while prioritizing top-tier awards media. After the opening, we sustained momentum through strategic tastemaker collaborations aligned with SHA’s brand values.
We also secured SHA’s participation at Travel + Leisure’s inaugural World’s Best Summit, enhancing visibility among top wellness, travel, and business leaders.
Finally, Murphy O’Brien elevated SHA’s thought leadership across influential platforms, including:
Exclusive features in Robb Report RR1 and Essentialist Member Events.
Thought leadership placements in Indagare’s Passport to Everywhere, Financial Times, The Wall Street Journal, and WORTH.