Introducing New Communities with Murphy O'Brien
Launching new communities in the marketplace with comprehensive communications strategies
Murphy O’Brien helped launch The Line Lofts, Hollywood’s hottest new residential building, by executing a strategic unveiling campaign layered with creative media-worthy resident programming and amenity ideation. Following two billion impressions in local and national outlets such as Architectural Digest, Yahoo!, Forbes, Interiors Magazine, Modern Luxury Interiors California and more, The Line Lofts reached its 95% leasing milestone eight months after its public launch.
As the Mandarin Oriental, Honolulu prepared to go vertical and launch residential sales, Murphy O’Brien was tasked with implementing a strategic campaign aimed at creating awareness and excitement among a qualified set of potential homebuyers through high-impact press stories. The project was featured in top-tier outlets like Forbes, Robb Report, LUXURY Magazine and others which helped attract qualified buyers to register their interest and create anticipation for the public sales launch.
Murphy O’Brien was tasked with promoting the overall destination and the wide-ranging residential offerings at Ward Village in Honolulu in order to drive awareness, foot traffic and qualified leads to the community. Throughout the strategic campaign, the team has secured impactful top-tier media placements positioning the community as a thriving 21st century neighborhood. Ward Village was also named “Best Island Hot Spot” by the coveted Sunset Magazine Travel Awards and has been recognized as “Master Planned Community of the Year” by leading industry associations.
ADDITIONAL COMMUNITIES WE'VE HELPED LAUNCH
Why Hire Us?
Murphy O’Brien has one of the largest luxury real estate-dedicated PR teams in the nation
Murphy O'Brien has relationships with A-list media which results in continuous top-tier coverage for our clients in publications like Bloomberg, Wall Street Journal and Forbes
Murphy O’Brien develops award-winning and media-worthy creative ideas that catapult our clients into the national spotlight
We devise and implement public relations and social media campaigns specifically tailored to drive qualified leads and elevate project and company profiles