Driving Company and Project Awareness with Murphy O'Brien
Creating media strategies that elevate real estate
company and project profiles
Strategically positioning Greystar’s growing Northern California and Pacific Northwest division, Murphy O’Brien produced targeted media placements and facilitated positive community outreach to position Greystar as a thoughtful community developer whose goal is to resolve housing demands and improve the communities in which their projects are located. Since 2016, Murphy O’Brien has secured a steady stream of impactful media coverage in local and trade publications including Bisnow, GlobeSt, Multi-Housing News, National Real Estate Investor, Puget Sound Business Journal, San Francisco Business Times and The Registry. Additionally, Greystar’s Elan Menlo Park project was recognized by Silicon Valley Business Journal as the 2017 “Market Rate Residential Project of the Year” and by San Francisco Business Times 2018 “Deal of the Year” Award.
In conjunction with a major acquisition announcement, Murphy O’Brien elevated the profile of Geolo Capital CEO and Co-Founder John Pritzker through a New York media tour in which we secured more than 15 feature interviews with top-tier publications such as the Wall Street Journal, Bloomberg Businessweek, Travel + Leisure and Conde Nast Traveler. Following the tour and campaign announcement, Murphy O’Brien secured 35+ print and online placements in both regional and national top-targeted publications within a three-week time frame.
With Downtown Los Angeles experiencing an unprecedented building boom, Murphy O’Brien was tasked with building buzz about the monumental mixed-use project Oceanwide Plaza, Oceanwide’s first in the US and the largest in the history of downtown LA. Through a targeted press campaign and social media strategy, Murphy O’Brien secured a steady stream of coverage for the project in notable outlets such as Angeleno, Forbes, and Los Angeles Magazine, among others. Additionally, Murphy O’Brien helped facilitate the project’s first major partnership with A-List celebrity fitness celebrity guru Harley Pasternak, which further garnered the attention of notable consumer media.
ADDITIONAL CLIENTS WE'VE SUPPORTED
Why Hire Us?
Murphy O’Brien has one of the largest luxury real estate-dedicated PR teams in the nation
Murphy O'Brien has relationships with A-list media which results in continuous top-tier coverage for our clients in publications like Bloomberg, Wall Street Journal and Forbes
Murphy O’Brien develops award-winning and media-worthy creative ideas that catapult our clients into the national spotlight
We devise and implement public relations and social media campaigns specifically tailored to drive qualified leads and elevate project and company profiles