OJAI VALLEY INN & SPA
CASE STUDY
BRAND PARTNERSHIPS — CASE STUDY
Objective
Leverage recent property upgrades to emphasize Ojai Valley Inn & Spa as a sophisticated retreat that combines the historic property’s 90-plus year reputation as an icon with a new modern appeal that piques the interest of today’s luxury traveler
Execution
Established Ojai Valley Inn & Spa as on the cusp of “what’s next” by securing a partnership with Oliver Peoples to create a pop-up retail location at Indigo Pool and ideate an Oliver Peoples sunglass concierge activation, offering complimentary poolside care and eyewear cleaning of all Indigo Pool guests
Built awareness and buzz around renovations by offering “first look” images to A-List, short lead publications for high impact, visually driven, drive market and national editorial coverage timed for the summer season
Identified and pitched trend-leading aspects of the new venue
and partnership to key media outlets
Results
— High-profile media coverage of renovations appeared in key top targets, including a two-part feature on LATimes.com, and features on TravelandLeisure.com, InStyle.com, and Refinery29.com; in Santa Barbara Magazine, and in both the print and online editions of The Wall Street Journal
— The successful introduction of Indigo Pool and execution of the Ojai Valley Inn & Spa/Oliver Peoples partnership inspired the OP brand to center their 2016 fashion campaign “Dreaming of Ojai,” entirely around destination Ojai, further increasing awareness of the town and resort
