Media Relations

OBJECTIVE
  • Position Mastro’s as the premier seafood and steak destination on the Westside, highlighting the waterfront location, design and culinary options, while capitalizing on Mastro’s reputation as a Los Angeles staple

  • Launch Mastro’s by securing a series of high-impact local media placements, television opportunities, radio promotions and blogger buzz

  • Establish Mastro’s as the go-to restaurant for locals and visitors, focusing on the restaurant’s interpretation of the classic steakhouse, its quality seafood and the prime waterfront location

EXECUTION
  • Facilitated successful grand opening launch event with local influencers and media, generating significant buzz around the opening of Mastro’s in Malibu

  • Secured high-impact media coverage in targeted local media outlets, creating buzz about Mastro’s Malibu

RESULTS

  • High-profile local media coverage including two multi-page features in Angeleno, along with coverage in Haute Living, The Hollywood Reporter, Eater, UrbanDaddy, KCAL, CBSLosAngeles, RobbReport.com, Palisadian Post, Ocean Home Magazine and Yahoo! As a result of the buzz, Mastro’s was included in Eater’s list of 25 Hottest Restaurants in Los Angeles 2014

MURPHY O’BRIEN

11444 W. Olympic Blvd., Suite 600

Los Angeles, CA 90064

(310) 453-2539

16 Vestry Street, Fl. 2 

New York, NY 10013

  • Facebook-Icon

CONTACT US