Media Relations

OBJECTIVE
  • Position Mastro’s as the premier seafood and steak destination on the Westside, highlighting the waterfront location, design and culinary options, while capitalizing on Mastro’s reputation as a Los Angeles staple

  • Launch Mastro’s by securing a series of high-impact local media placements, television opportunities, radio promotions and blogger buzz

  • Establish Mastro’s as the go-to restaurant for locals and visitors, focusing on the restaurant’s interpretation of the classic steakhouse, its quality seafood and the prime waterfront location

EXECUTION
  • Facilitated successful grand opening launch event with local influencers and media, generating significant buzz around the opening of Mastro’s in Malibu

  • Secured high-impact media coverage in targeted local media outlets, creating buzz about Mastro’s Malibu

RESULTS

  • High-profile local media coverage including two multi-page features in Angeleno, along with coverage in Haute Living, The Hollywood Reporter, Eater, UrbanDaddy, KCAL, CBSLosAngeles, RobbReport.com, Palisadian Post, Ocean Home Magazine and Yahoo! As a result of the buzz, Mastro’s was included in Eater’s list of 25 Hottest Restaurants in Los Angeles 2014

MURPHY O’BRIEN

407 N Maple Drive, Ground Floor

Beverly Hills, CA 90210

(310) 453-2539

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