BJ's Restaurant & Brewhouse
CASE STUDY
MEDIA RELATIONS — CASE STUDY
Overview
— In 2018, Murphy O’Brien launched its campaign with BJ’s Restaurant & Brewhouse to generate national brand awareness through a targeted media campaign and building the brand’s social media presence.
— By securing brand profiles, features on new menu items, trend coverage on craft brewing and off-premise dining, and more, Murphy O’Brien has solidified BJ’s reputation as a respected leader in the culinary and brewing spaces. Additionally,
Murphy O’Brien has exponentially grown the brand’s social media presence—including an introduction to TikTok—through creative messaging, viral-worthy teaser campaigns, and social-first brand partnerships.
— BJ’s is the most decorated restaurant-brewery at beer festivals annually and known for its iconic Pizookie, and has enjoyed continued national, regional and local acclaim through consistent media coverage; viral-worthy social media
campaigns tied to new menu items; strategic partnerships and value-based dining deals; and targeted influencer campaigns.
— Over the course of four years, Murphy O’Brien has secured coverage in top target publications such as CNN, Food & Wine, Delish, iHeartRadio, The Wall Street Journal, Business Insider, Foodbeast, USA Today and more, successfully positioning BJ’s Restaurant & Brewhouse as an approachable, satisfying dining destination across the United States.
