LYNX GRILLS
Media Relations

OBJECTIVE
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Position Lynx Grills as the leader in the luxury
grill market -
Position Lynx, the company, as a business leader keeping jobs in America, highlighting the “Made in the U.S.” story
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Highlight the Lynx Smart Grill — the first technologically advanced, voice-activated grill — as an example of the company’s innovation
EXECUTION
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Leverage relationships with targeted shows and producers to identify top-level national television show integrations
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Work with producers in 22 core markets to
secure cooking demos -
Target top radio stations, negotiating on-air giveaways with no fee
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Coordinate print and online coverage with key messages to drive traffic to website
RESULTS
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National broadcast integrations generated 14,962,653 national viewership
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Reached 1,455,304 Facebook fans, 1,210,727 Twitter fans and 1,510,000 viewers from shows email blasts
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118 print and online placements reached
138,921,039 readers -
28 radio promotions generated listenership of 32,282,700, representing $246,650 ad value and 31:1 ROI

