LYNX GRILLS

Media Relations

OBJECTIVE

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• Position Lynx Grills as the leader in the luxury
  grill market

• Position Lynx, the company, as a business leader keeping jobs in America, highlighting the “Made in the U.S.” story

• Highlight the Lynx Smart Grill — the first technologically advanced, voice-activated grill — as an example of the company’s innovation​

EXECUTION

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• Leverage relationships with targeted shows and producers to identify top-level national television show integrations

• Work with producers in 22 core markets to
  secure cooking demos

• Target top radio stations, negotiating on-air giveaways with no fee

• Coordinate print and online coverage with key messages to drive traffic to website

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RESULTS

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• National broadcast integrations generated 14,962,653 national viewership

• Reached 1,455,304 Facebook fans, 1,210,727 Twitter fans and 1,510,000 viewers from shows email blasts

• 118 print and online placements reached
  138,921,039 readers

• 28 radio promotions generated listenership of 32,282,700, representing $246,650 ad value and 31:1 ROI