OCEANWIDE PLAZA

Media Relations

THE CHALLENGE
  • With Downtown Los Angeles experiencing an unprecedented building boom, international developer Oceanwide Holdings enlisted Murphy O’Brien to begin building buzz about the monumental mixed-use project, their first in the United States and the largest in the history of downtown LA, to gear up for major project milestones, such as the topping off. Murphy O’Brien was tasked with securing coverage in top-tier local, national and trade media outlets leading up and following the topping off event, as well as identifying and executing partnerships that would further elevate the project while it was still in the construction phase

THE STRATEGY
  • In order to begin to build momentum for the project before the topping off, Murphy O’Brien identified various creative brand partnerships that would set the development apart from the different offerings currently available in the market. Most notably, the team helped facilitate the project’s first major partnership with A-List celebrity fitness guru Harley Pasternak, which garnered the attention of notable consumer media

  • To elevate the official announcement of the construction milestone to the public, Murphy O’Brien contributed significantly to the planning of a large-scale topping off event that would coincide with a formal press announcement to showcase the project’s progress to the media, key industry executives and notable members of the Los Angeles brokerage community

RESULTS
  • The campaign has resulted in notable local and trade media coverage in print, online and broadcast outlets including Angeleno, Los Angeles Business Journal, The Real Deal and ABC News 7. The media coverage generated 6.7 million earned media impressions in a four-month period, as well as a strong positive reaction on social media and a growing local and national awareness of the project

 

MURPHY O’BRIEN

11444 W. Olympic Blvd., Suite 600

Los Angeles, CA 90064

(310) 453-2539

16 Vestry Street, Fl. 2 

New York, NY 10013

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