KOHANAIKI

Media Relations

THE CHALLENGE
  • Debut the most exclusive and luxurious Clubhouse in the world at Kohanaiki, a luxury private club community located on the Kona Coast, the first new development of its kind on the Big Island in nearly a decade

THE STRATEGY
  • Executed a detailed Kohanaiki Clubhouse Launch Plan

  • Conducted media tours in New York and Los Angeles with president and CEO to build media buzz prior to Clubhouse debut

  • Secured 12 individual media visits with confirmed story assignments in 2017 after the Clubhouse debut

  • Creatively crafted story angles around different amenities of the Clubhouse, i.e. brewery, movie theater, and spa to pitch targeted stories throughout the year and generate a steady flow of positive news and consistent media coverage

RESULTS
  • Voted as Robb Report’s “Best of the Best” in 2017—Best Beach Home

  • Top national, regional and local outlets total of 317 million media impressions in 2017

  • Top coverage includes Dujuor, The Financial Times, LINKS, C Magazine ExtraTV, C-Suite Quarterly, Mansion Global, LUXURY Magazine, The Hollywood Reporter, Modern Luxury Hawaii, Gentry and more

  • The successful debut of the Clubhouse led to the client’s sales more than tripling from the first half of 2016 to the first half of 2017, and at the close of 2017 Kohanaiki earned the highest number of transactions of any private residential community along the Kona coast

 

MURPHY O’BRIEN

11444 W. Olympic Blvd., Suite 600

Los Angeles, CA 90064

(310) 453-2539

16 Vestry Street, Fl. 2 

New York, NY 10013

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