THE PACIFIC

Media Relations

THE CHALLENGE
  • Support the sales efforts for an adaptive reuse project in the heart of San Francisco's storied Pacific Heights district, generating buzz for the first new-build residences to hit the highly coveted neighborhood in decades and differentiating the product from the dozens of other new real estate projects concurrently rolling out in San Francisco

THE STRATEGY
  • Leverage the intense interest in the San Francisco real estate market and the building's swift sales, honing in on Pacific Heights as a niche submarket where The Pacific is a last-of-its-kind-project filling the need for new, high-design residences

  • Coordinate outreach campaigns with the interior design teams, architecture firm and art curator to weave together a story about The Pacific's high-design aesthetic and unique twist on modern luxury

  • Create anticipation and sustain interest from media with "sneak peak" walkthroughs of the building at important construction milestones and strategically feed new renderings, photos and virtual reality imagery out for top-tier placements

  • Support sales and marketing events with public relations outreach, drawing members of the media to the building when it's fully activated and at its liveliest

RESULTS
  • During the campaign, Murphy O'Brien secured top-tier placements in local, regional, national and international outlets including Financial Times, The Wall Street Journal, Forbes, the San Francisco Chronicle, ArchitecturalDigest.com, C Magazine, The Toronto Star as well as the front cover of Private Air Luxury Homes

 

MURPHY O’BRIEN

11444 W. Olympic Blvd., Suite 600

Los Angeles, CA 90064

(310) 453-2539

16 Vestry Street, Fl. 2 

New York, NY 10013

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