DUNKIN'
CASE STUDY
MEDIA RELATIONS — CASE STUDY
Overview
— In honor of Dunkin’ partnership as the official coffee and donuts partner of the LA Dodgers, Murphy O'Brien’s goal was to garner print, online and broadcast coverage across the greater Los Angeles area by highlighting Dunkin’s new stadium restaurant and the lunch of the Dunkin’ Dodgers signature latte - a blueberry crisp latte made with Dunkin's espresso and topped with whipped cream, caramel drizzle and cinnamon
sugar - exclusively available in Los Angeles.
— Placing a focus on the new store opening in the stadium and the seasonal signature latte, our team secured 51 placements from publications including The Beverly Press, California News Times, Hoop LA, LAist, The LA Times, The Orange County Register, Yahoo Sports, and more.
— Additionally, our team secured eight broadcast segments including Good Day LA, ABC Los Angeles, KTLA, and more, and secured 7 influencer partners to promote the Dunkin’ x Dodgers partnership via Instagram in-feed posts and stories.
— The Dunkin’ x Dodgers campaign generated over 1.8 billion media impressions through 51 placements.
