CARMEL VALLEY RANCH

Media Relations

OBJECTIVE
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  • Generate high-impact national, regional and local coverage for Carmel Valley Ranch and its $30-million enhancement​

 

EXECUTION
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  • Create a campaign around a central theme: Play

  • Create opportunities for meetings with key media influencers

  • Leverage and enhance the resort’s new lifestyle programs

  • Create a series of seasonal and participatory events that offer journalists a reason to visit the resort and experience it for themselves

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RESULTS
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  • Media coverage since the campaign launched has generated over 209,403,232 impressions, representing an advertising value of $1.8 million

  • Feature coverage in W, Travel+Leisure, San Francisco, Sunset, Coast, C magazine and many others