Media Relations
OBJECTIVE
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Generate high-impact national, regional and local coverage for Carmel Valley Ranch and its $30-million enhancement
EXECUTION
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Create a campaign around a central theme: Play
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Create opportunities for meetings with key media influencers
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Leverage and enhance the resort’s new lifestyle programs
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Create a series of seasonal and participatory events that offer journalists a reason to visit the resort and experience it for themselves
RESULTS
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Media coverage since the campaign launched has generated over 209,403,232 impressions, representing an advertising value of $1.8 million
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Feature coverage in W, Travel+Leisure, San Francisco, Sunset, Coast, C magazine and many others
