To secure pre-event and post-event coverage for a major culinary event in its third year and create buzz for Pebble Beach Resort, our client for the past 18 years, as a property known for food and wine, not just golf.

Strategy:

Murphy O’Brien leveraged strong media relationships and our event expertise to plan and execute the property’s third annual Pebble Beach Food & Wine event.  Four months prior to the event, we conducted media tours in New York City, San Francisco and Los Angeles to launch the campaign. In addition to working closely with event planners to orchestrate every detail of the culinary event, Murphy O’Brien also secured more than 100 journalists and bloggers to attend.

Results:

Extensive coverage included a segment on CBS’s “The Early Show” and placements in Time Magazine, The Wall Street Journal, C Magazine, The San Francisco Chronicle, Food & Wine, Los Angeles Magazine, The Los Angeles Times, The Chicago Tribune, San Francisco Magazine and Daily Candy San Francisco.