In honor of “Hunger Action Month” in September, The Cheesecake Factory partnered with Feeding America, the nation’s largest hunger relief charity, to create the “Drive Out Hunger” Tour™, collecting soup cans in 30 cities in 30 days, in support of Feeding America’s food banks across the U.S. Our team secured hundreds of broadcast, print and online placements for The Cheesecake Factory for this initiative, including exclusive features on “Entertainment Tonight” and People. Our campaign for The Cheesecake Factory’s “Drive Out Hunger” ™ Tour reached 99,577,000 viewers/readers during this one-month period. The total ad equivalency for this amount of coverage totaled $888,103!