Are you interested in learning how a Facebook-Powered PR Campaign can help drive brand awareness and increase customer engagement and sales?

Public relations campaigns that leverage social media platforms like Facebook and Twitter are integral to your company’s success. Social media has changed the dynamics of public relations and should now be managed from the highest possible level in your organization. Ideally, by you!

Facebook has over 500 million users. We create innovative Facebook applications and promotions that can exponentially increase your Facebook viewership and also create high impact publicity in the national print and broadcast media.

As an example, for Cheesecake Factory’s “Any Slice, Half Price” Facebook promotion on National Cheesecake Day, our senior team secured National TV segments on CNN Headline News and Extra, 24 in-studio broadcast cooking demonstrations, 137 on-air TV broadcast mentions and hundreds of articles in the print and online media.

Our media coverage for The Cheesecake Factory Facebook promotion reached nearly 300 million readers/viewers across the United States and the total advertising value for just our National Cheesecake Day media exposure exceeded $1.3 million. Cheesecake Factory has gone from less than 20,000 Facebook Fans to over 613,508 Fans in under a year!

Also, we recently partnered with Wildfire Apps to develop a social media promotion for Hilton Salt Lake City Center. The purpose of the promotion was to increase their fan base on Facebook and Twitter and create interaction among their fans/followers. We proposed creating an interactive photo contest and travel sweepstakes that celebrates Hilton Salt Lake City Center’s VIPs – Very Important Pets!

People were encouraged to upload cute pictures of their dogs – enjoy the outdoors, lounging on the couch, running through the sprinklers, etc. – and then their Facebook fans would vote on the winner. The winner received a three-day getaway in which Fido would be treated like a V.I.P. (very important pet!). This contest posted to the newsfeed of everyone who participated which means that all of their friends on Facebook heard about the promotion and Hilton SLC.

The Results: Hilton Salt Lake City Center’s Facebook “likes” increased by 250 percent, 112 individual entries were submitted, 2,730 unique visits to promotion landing page, Total investment for application and Facebook ad for client: $500.

Now is the time to invest in a social media public relations campaign for your company! I look forward to hearing from you!

Warmest regards,

Allyson Rener